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Press Release: August 1, 2005

Keeping it All in the Family:
Woodcock Refrigeration Company Celebrates Its 50^th Anniversary

SOUTH WINDSOR, CT. -- If you had told Jack Woodcock back in the 1950s that someday he would be celebrating the 50^th anniversary of his own business, he would have thought you were crazy. But this year his family-owned and operated Woodcock Refrigeration Company, Inc. of South Windsor is celebrating its 50^th year of operation — a milestone that Woodcock attributes to the support of his wife Helen and clients like Sealtest, Grand Union, Traveler’s Insurance, the Highland Park Market and many others.

Back in the ‘50s Woodcock was working at Manchester Dairy in refrigeration services and starting a family. But fate intervened in 1955 when Sealtest purchased Manchester Dairy and discontinued its refrigeration service. As the company downsized Jack was given the opportunity to purchase its refrigeration parts and truck and even sign on as an independent contractor with Sealtest. The rest is history.

Woodcock spent his days on the road servicing Sealtest and, that same year, secured work with Grand Union. A year later he hired his first technician. All the while his wife, Helen, with whom he will celebrate his 60^th wedding anniversary later this year, handled the bookkeeping and raised their four kids.

“She was the best thing that ever happened to me,” Woodcock proudly proclaims. “There is no way this business would have grown and prospered without her.” Additionally, Woodcock is quick to add, “We are only as good as our help, and we have had great help over the years and continue to have great help.”

Woodcock Refrigeration Company has evolved over the years to include installation of heating and air conditioning equipment, and contract maintenance throughout Connecticut and Western Massachusetts.

The principles that drove Woodcock’s success in business can provide lessons for aspiring business owners. Diversity in services and the embracing of technology were key components leading to the business’ longevity. The Company’s commitment to quality workmanship, integrity, honesty, customer focus and the presence of a stable work force also bolstered the business.

Woodcock and his wife not only built a successful company but they also raised four achieving children. Mark and Mathew have been managers at the Woodcock Refrigeration Company for 30 and 20 years respectively; John III is a practicing attorney in South Windsor and his daughter, Nancy, runs her own computer business while raising her children.

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